Financial and other incentives can result in behavior change by patients in a variety of ways. The goal is to nudge individuals to take evidence-based steps to improve their health. Such incentives can include paying patients for completing their wellness visits, or asking patients to consider the community-wide benefits from taking one's medications. Researchers have also studied the impact of social network-based information on health behaviors.
Joseph Doyle is working with United Healthcare to test financial incentives for wellness visits. Specifically, if one member of a family receives care, they want to know whether that encourages other members of the same family to do so as well.
David Rand and Erez Yoeli use behavioral insights, including reputational concerns and desires to support the public good, along with analytics, to develop and test robust digital health tools. Currently, in Kenya, they are testing a platform combining patient reminders and human interventions to improve adherence to TB and HIV medication. They plan to expand this study to other regions. Learn more
Sinan Aral used social-media data from a global social network of over one million runners over five years to study how we influence each other’s healthy behaviors to inform population-health interventions. His study showed that exercising is contagious. For example, on the same day, on average, an additional kilometer run by friends can inspire someone to run an additional three-tenths of a kilometer. An additional 10 minutes run by friends can inspire someone to run three minutes longer.