"Tweeting as a Marketing Tool: A Field Experiment in the TV Industry."

Gong, Shiyang, Juanjuan Zhang, Ping Zhao, and Xuping Jiang. Journal of Marketing Research Vol. 54, No. 6 (2017): 833-850.

"Deadlines in Product Development."

Zhang, Juanjuan. Management Science Vol. 62, No. 11 (2016): 3310-3326.

"Learning from Experience, Simply."

Lin, Song, Juanjuan Zhang, and John R. Hauser. Marketing Science Vol. 34, No. 1 (2015): 1-19. Media. Appendix. Download Paper.

"Why Do Sales People Spend So Much Time Lobbying for Low Prices?"

Simester, Duncan, and Juanjuan Zhang. Marketing Science Vol. 33, No. 6 (2014): 796-808. Finalist, 2014 John D. C. Little Award. Media.

"Days on Market and Home Sales."

Tucker, Catherine, Juanjuan Zhang, and Ting Zhu. RAND Journal of Economics Vol. 44, No. 2 (2013): 337-360.

"(De)marketing to Manage Consumer Quality Inferences."

Miklós-Thal, Jeanine, and Juanjuan Zhang. Journal of Marketing Research Vol. 50, No. 1 (2013): 55-69. Media.